When it comes to custom business signs made to order for local companies, we at The Sign Center are constantly getting questions. We have compiled four of the most common business signage questions and their answers here to help you with your buying decisions. This is a must read before you get your custom signs in North Jersey.
1. Is There a Point to Getting Lobby Signs when Everything Is Online These Days?
Remember that you want to attract the in-person customers the same way that you go after online consumers, even though so many aspects of business are now conducted over the Internet. When you want to build brand awareness and name recognition, it is crucial that you keep the feel and look of your store's interior and online store consistent.
You may lose consumers who are looking for you if your store signs do not mimic your website. You build brand awareness, encourage impulse purchases, and advertise when you present a uniform message. With new signage for your store, you will use a modern look to build your brand, stay in tune with your website, and make sure your brick and mortar store stays fresh.
2. Aren’t Signs Just for Identifying the Name and Location of a Business?
Nothing could be further from the truth. Sure, signs are vital for name identification and wayfinding, but they also perform crucial marketing functions. Signs also influence how a customer perceives a particular business’s image in addition to being a driving force for logo and name recognition. Eye catching, new, and modern signage communicates trendsetting and leadership to your customers.
3. What Sign Options Are the Best?
Customization is especially important when deciding on which sign options you want for your business. You should pick the signage style that is the most appealing to you and your clientele, whether it is A-frames, directories, monument signs, digital banners, or menu boards. For all of your visual branding, The Sign Center helps you make the best decisions for your company based on your budget and needs.
4. Why Do I Need Signage when Everyone Knows My Location?
Did you know approximately 85 percent of a company’s clientele lives within five miles of the business’s location. You should also consider that eighteen percent of Americans move in any given year. These new people to your area do not automatically know where your storefront is. If you assume those people who are new to the area can find you, then you can say goodbye to attracting new customers.
You stand to lose up to eighteen percent of your customers every year if you do not advertise your inventory and presence. When newcomers to your neighborhood do not find out about you, you will have trouble staying in business. Beyond that, did you know vehicle graphics are not only affordable but can also obtain 30,000 to 70,000 visual impressions in just one day?
We hope you found this business signage FAQ for North Jersey helpful. If you have any other questions and are in the Berkeley Heights, North Jersey, Millington, Stirling, New Providence, Wachung, or Plainfield areas, contact The Sign Center for all of your signage answers.
