Our Blog - A look into our world

Finding your business is like looking for a needle in a haystack...

Posted by Gary Baron on Wed, Jul 27, 2011 @ 10:48 AM

Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.

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Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs

Can a sign improve your business’ bottom line in a positive way?

Posted by Gary Baron on Mon, Jul 25, 2011 @ 02:57 PM

Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.

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Topics: dimensional sign, architectural signage, lobby signs, vehicle graphics, branding, directory, indoor signs, wayfinding signs, signs, carved signs with gilding and digital graphics

Developing your Branding with Vehicle Wrap

Posted by Gary Baron on Tue, Jul 19, 2011 @ 09:12 AM


If you haven't yet harnessed the power of advertising on your company cars yet, you're missing out on an important marketing opportunity through vehicle graphics.
You've seen them out there on other company's cars, trucks and fleets so why haven't you opted into this simple marketing tool yet? The Sign Center will work with any company and any vehicle to develop an eye catching, attractive, and high quality wrap for your company's cars.Why have you waited to make this move for your business?

A sign is a businesses calling card. It creates a visual reminder for customers about who you are and what you do.
Think about signs you recognize in an instant, like Coca-Cola or Pepsi, these company's know a constant look presented in signs, products and on vehicles bring people into their business again and again.
Extending your signage to your vehicles makes good business sense.
You may wonder how to possibly measure your return on investment by using vehicle graphics. But measuring your return can be done with a few simple moves:
  • Assign a specific 1-800 number for the vehicle wrap. You can easily track any contacts to your company from this number and the effectiveness of the sign.
  • Assign a specific email address or web address to the sign. Just as with the telephone number, specific landing points make it easy to track business brought to you by the graphic.
  • Offer specific vehicle wrap deals like 10% off for mentioning the vehicle ad. Clients contacting you through a vehicle sign probably aren't familiar with your prices anyway so offering a deal won't hurt your bottom line.
  • Include "vehicle sign" in your customer surveys asking how they heard about you.
  • Keep business cards in the car for those red-light window chats with potential customers.

Besides, if vehicle graphics didn't offer such a high return on investment, you wouldn't see so many companies choosing them as an easy and effective way to advertise their services.

The Sign Center can work with any company and any vehicle size to create your moving billboard. We can apply vinyl to just about any surface. Combined with digital imaging and graphics, we can turn your logo into an attractive sign for your car.

Our professional staff works hard to make sure your vehicle graphic lasts and remains in top condition. It can get cold during the winter on the East Coast and so our team of professionals applies graphics to vehicles in an indoor heated environment. This protects your investment in your company.

Get started making your company car, trucks or entire fleet work for you. Contact The Sign Center today and start expanding your marketing reach.

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Topics: vehicle graphics, vehicle wraps, branding

Five Tips for Successful Vehicle Graphics

Posted by Gary Baron on Fri, Jul 15, 2011 @ 10:50 AM

If you are looking to boost your company’s overall sales and reputation, vehicle graphics are one of the best methods of advertisement. In fact, one of the best ways to get more calls or emails about your product or service is to advertise like crazy, and this is the best way to do that. Of course, you do need to have good ads in order to attract more customers. In this guide, we will give you the top five tips for successful vehicle graphics

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Topics: vehicle graphics, vehicle wraps

Vehicle Graphics turn you vehicles into positive income...

Posted by Gary Baron on Tue, Jun 14, 2011 @ 08:23 PM

We have put together a tip sheet on how to make sure you are getting positive income from your vehicle. This tip sheet uses industry and our own experience to explain how to get the best your vehicle or sign company.

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Topics: vehicle graphics, vehicle wraps

Emergency Vehicle Identification...vehicle graphics

Posted by Gary Baron on Sat, Sep 4, 2010 @ 09:30 AM

We do vehicle graphics for municipality vehicles, police cars, DARE cars, water treatment vehicles, dump trucks, and we now have done our first fire truck.

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Topics: vehicle graphics, vehicle wraps, police vehicle graphics

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