Business owners have used vehicle lettering since the horse and buggy days when they would paint the name of their company on the sides of their carriages. Hand painting continued to be the method of choice as motor vehicles came along. However, with the wide use of vinyl in the signage industry, vinyl lettering and vehicle wraps have become the most popular way to advertise.
But, which type of vinyl vehicle advertising is best for your business? Below we will compare partial vehicle wraps vs. vinyl lettering to help you decide how best to promote your enterprise.
The Difference Between Partial Wraps and Vinyl Lettering
Vehicle wraps are essentially vinyl stickers that can be wrapped around any surface on your automobile. This includes hoods, curved areas, and bumpers. Your business’s branding and advertising are kept in mind with the design of partial vehicle wraps. North Jersey companies will have room to include social media logos, corporate images, colorful themes and backgrounds, noticeable website URLs, and QR codes.
Since too many letters spread out all over a car can confuse your message, vinyl vehicle lettering is typically only found on a small area of the vehicle. Plus, you can tell lettering is just lettering, whereas with partial wraps, you can achieve the look of a custom paint job when it is designed and installed by experts.
So, Which Is Better?
The answer to this question depends on what you are looking for. Below is our assessment of how wraps and lettering stack up on a variety of aspects:
- Cost – Partial vehicle wraps are almost without exception more expensive than vinyl lettering. However, the chances of the vinyl lettering surviving very long are low if high quality vinyl is not used. Over the course of time, the cost of lettering could potentially be more compared to the one-time investment in a long-lasting vehicle wrap.
- Number of Impressions – Let’s say for the sake of demonstration that you choose vehicle vinyl lettering. North Jersey businesses that do this will miss out on the ability to show images of what you do. You will not be able to promote your brand with your logo. According to research, wraps typically get up to 70,000 visual impressions per day per vehicle. Vinyl lettering does not have the same level of impact.
Advertising – Both lettering and wraps provide you with 24 hour a day, seven day a week advertising. However, the return on investment for wraps outpaces that of lettering. In a recent survey, 95 percent of bystanders said they noticed graphics. However, vinyl letters tend to be more likely to get lost in traffic.- Size – Compared to lettering, the graphics capabilities become much greater with partial vehicle wraps. The visuals are better with partial wraps, which can cover a lot of real estate on your truck. They make the most of white space with tastefully designed graphics. Since we live in a visual world, our eyes naturally gravitate to graphics over lettering.
Perhaps the best way to think of it is graphics get the attention of pedestrians and drivers, and lettering gives them the information they need. Both options are great for advertising your business, but when they are used in conjunction, you can have the biggest impact.
If you want to create a great first impression on North Jersey’s roads with your fleet, contact The Sign Center today for a free consultation!
