Wayfinding signs have been an important part of helping humans get around ever since Ancient Rome. These days, there is an entire field devoted to helping people get from point A to point B. It is called environmental graphic design, or “wayfinding.” Recently, the podcast 99% Invisible tackled how wayfinding is used in both overt and covert ways to help people find their way around airports.
Wayfinding Is Not Just about Signs
The 99% Invisible podcast is a short podcast about architecture, design, and other 99 percent invisible activities that shape our planet. In other words, they talk about things that would otherwise go unnoticed by most people. In their August 4th episode “Walk This Way,” they give examples of how brilliant environmental graphic designers help people through an airport with and without signs.
For example, the ticket counters are placed so as to be obvious when people enter the facility, and they are angled, so people will know where to go next. It is common to even place a tile grid pattern on the floor to subconsciously lead passengers to where they need to go, such as to security.
However, when you are directing people to many different places, overt signage is unavoidable. Airports are faced with the unique balancing act of helping stores to be successful (since they get a cut of their sales) while getting visitors to their gates quickly. So, while the stores use glitzy advertising, wayfinding experts use signs that are drabber. And, in their drabness, they stand out and help get travelers where they need to go.
Wayfinding for Your Business
If you are looking for wayfinding signs in North Jersey, look no further than The Sign Center. We have a team of graphic design experts who can provide you with signage that will improve the experience of visitors to your building. We are always keeping up to speed on the latest developments in the industry so that we can provide better service to you.
When people come to your building, they are less likely to take out their wallets if they are stressed or in a hurry. With wayfinding signs for Berkeley Heights, you can assuage their stress. One of the most common wayfinding signs found in most buildings is a directory. For many of our projects, we use Vista and Modular Curved Frame Technology. These directories work great for updating information when there are changes to your building, such as new tenants. Plus, they are easy to see from multiple directions due to the curved display.
When people are navigating through your location, they will get verbal and visual cues with properly displayed wayfinding signs for North Jersey. To present a unified appearance for branding and aesthetically pleasing purposes, we can match your preferred color schemes. Suite signs, lobby signs and ADA signs also fall under the category of must-have signage and we can help with those too.
If you are tired of losing business due to clients getting lost in and around your building, call The Sign Center. Our professional graphic design team can help you in Millington, Plainfield, Stirling, Berkeley Heights, New Providence, North Jersey, or Wachung, New Jersey. Contact us today!
