Advertising and branding your business with halo-lit channel letters in Union County, NJ, is an excellent step toward being seen by customers and passersby. What are the advantages of this building sign type? Most importantly, what could your business achieve by switching to a halo-lit letters sign? Your questions–answered!
Eye-Catching Business Advertising With Halo-Lit Channel Letters
When you want to catch the attention of passersby, the high visibility of halo-lit signs (also known as reverse-lit channel letters) is second to none. They create a glow around the edges of each letter, making your signage stand out beautifully after dark. This soft backlighting effect makes your sign more legible and eye-catching, which is critical in areas with high evening traffic or foot traffic, like Union County’s downtown areas.
Halo-Illuminated Channel Letters Come With a Professional and Elegant Appearance
Reverse illumination projects a sophisticated, high-end look that enhances any business’s brand identity. It is ideally suited for companies that want to convey a sense of luxury or professionalism, such as law firms, medical offices, salons, and boutiques.
Case Study: Curalta Foot + Ankle
Curalta Foot + Ankle is a returning client. Earlier, we assisted the clinic with designing, producing, and installing new medical directory signs in Berkeley Heights. Now, the client wanted to take advertising and branding to the next level with a halo-lit channel letter sign. Because channel letters are designed for outdoor durability even in New Jersey’s weather, which ranges from winter snow to summer heat, this was the signage solution they picked out.
Our technicians fabricated the sign using long-lasting materials like aluminum and acrylic. After adding the LEDs, these types of building signs require minimal maintenance. To stand out from the white backdrop, the client specified the use of black paint. Installing the individual letters with standoffs, we adjusted the halo effect with the length of these standoffs. Because the halo-lit letters use LED lighting, the client’s sign is energy-efficient and budget-friendly. As a result, the client enjoys reduced long-term utility costs, which aligns with eco-conscious branding.
Union County Halo-Lit Channel Letters Work Well for Brand Differentiation
These halo-lit signs offer a customizable and unique aesthetic that differentiates your brand from others. The dimensional, illuminated design presents a three-dimensional effect that makes your logo or name memorable and distinctive.
By standing out visually, especially after dark, your signage can attract new customers who might otherwise overlook your location. In addition to being excellent for medical offices in Berkeley Heights, this sign type is also helpful for retailers, restaurants, and service-based businesses in busy areas like Westfield, Elizabeth, or Cranford.
Our sign shop routinely works with clients in the area needing custom channel letters. Whether you prefer front-lit or halo-lit signage, let our team handle the permitting process, design, and manufacturing, and benefit from our fast installation turnaround. Moreover, by entrusting our shop with your next building sign project, you also benefit from our local support for future maintenance or upgrades. Call us today to schedule a design appointment!
