For outdoor advertising on buildings and storefronts, custom channel letters for New Jersey companies are an excellent way to go. They are three-dimensional, individually fabricated letters and symbols that can be illuminated from within, creating a distinctive and eye-catching display. Of course, even here, you have quite a few choices!
Front-Lit Channel Letters are the Most Popular Signage Solution
These letters have a solid acrylic or polycarbonate face that is illuminated from within, typically using LEDs. The illumination shines through the face of the letter, making it stand out and easily visible at night. If you want to focus attention on your brand’s color, these are the custom channel letters to consider.
Reverse Channel Letters (also Known as Halo-lit or Backlit Letters) Add Elegance to a Facade
Reverse channel letters are designed to create a halo effect. The face of the letter is usually opaque, while the back and sides are open, allowing light to shine onto the mounting surface behind the letter. The light’s reflection then produces a halo effect of light around each letter.
Retro Aficionados Consider Open-Face Lettering
This channel lettering has an open front. It often displays exposed neon tubing following the contours of the letter to create a retro or vintage look. Of course, you do not have to use real neon tubes, but can still enjoy the better quality illumination that comes from LEDs.
Trim Cap Custom Channel Letters Allow the Incorporation of Additional Brand Colors
Trim cap letters have an extra border, usually made of aluminum or plastic, around the face of the letter. This contour border covers the edges of the letter face and provides a finished appearance. It is an excellent option when you want to add a secondary color or ensure an ideal fit with the building’s wall.
Add a Raceway for a Bolder 3D Presentation
Raceway-mounted products add a thin box instead of a flush mount finish. This raceway contains the electrical components and wiring for the letters, streamlining the installation process. In some cases, going this route is the only option. However, some clients have found that using the raceway – when painted perfectly in a matching color – will give the illusion of floating above the facade’s surface.
Augment Custom Channel Letters for New Jersey Companies with Logo Boxes
Similar to channel letters, logo boxes are three-dimensional signs replicating a business logo. Besides that, they can show off punctuation and decorative characters. Incorporate the same illumination methods you choose for the lettering or create a contrast.
Find out more about your options. Call today!
