The Sign Center recently had the opportunity to work with the team from New Jersey American Water in Short Hills. The utility company serves about two and a half million residents in 17 counties. The team needed corporate color matching 3D acrylic letters in Short Hills, NJ, as a brand-focused lobby sign that would perfectly represent the corporate persona from its utility’s online presence.
Laser-Cut Acrylic is an Ideal Substrate for a Brand-Focused Sign
We discussed the options with the client. Acrylic was the best choice for a sleek sign with the kind of semi-gloss exterior the office required. Because we laser-cut the letters from a quarter-inch-thick acrylic sheet, they have crisp edges and are perfectly angled.
Look closely, and you will notice that we painted the individual style elements in corporate color tones for a perfect branding presentation. Moreover, you will see that the logo features cuts that are perfectly spaced to replicate the brand standard. This sign is now an asset for the lobby’s overall setting.
Utilities and Municipalities Need Strong Brand Representation
We typically talk about retailers and other companies when discussing signage design, fabrication, and installation. However, city offices, utilities, and similar locations also need signs that help customers in their interactions.
- Lobby signs. The lobby sign is the quintessential recognition that the customer has arrived at the right office. Cities frequently like to include their seals as part of the display. It creates an official look and feel in the office.
- Building signs. It is interesting that municipalities usually opt for functional signage rather than picking out pretty colors or logos. The goal is to make wayfinding as simple as possible for residents. The most common request is the 3D letter with white paint.
- Wayfinding products. Wayfinding begins on the outside of the property and continues inside. There are post and panel signs on the outside that assist with parking lot selection and building choice. On the inside, some directories guide visitors to the correct department and floor.
- ADA-compliant signage. The Americans with Disabilities Act (ADA) specifies the color contrast, Braille II display, and mounting details of the signs that help people with disabilities find their way around independently. Our sign shop understands the intricacies of the rules and helps government offices and utilities have the signs they need in place.
Alternatives to Acrylic
Our technicians are experts at corporate color matching 3D acrylic letters in Short Hills NJ That said, acrylic is not your only option. Some offices prefer metal signage. Branches of the military, in particular, do very well with metal and cast metal seal displays. If your office needs to save money, consider the merits of sign foam.
It is a budget-friendly material that nevertheless lasts for a long time. Our technicians can paint it, add acrylic or metal laminates, or put on imprinted vinyl overlays. If you like the idea of featuring letters with a depth of up to three inches, sign foam is perfect! Call us today to discuss your next signage purchase!
