Earlier, we visited the newest location for the Bakehouse by Joe Murphy to design, produce, and install a dimensional letter building sign. Our team returned to add a metal frame sign in Madison, NJ, for the bakery's back entrance.
Brand-Centric Signage Welcomes Customers Approaching from the Parking Lot
The 3D letters we prepared last time did a fantastic job of advertising the new location to passersby. This time, the signage was set up for visitors entering from the parking lot in the back of the store. They do not have to walk around the building but can come in from there. An aluminum frame sign guides them to the door. Moreover, when you compare the frame insert's panel to the corporate entity on the client's website, you will notice that it is fully brand-centric.
Do You Have a Back Entrance? Guide Customers to Use It!
Having signage for your business's front and back entrances offers various benefits. For starters, signs at both entrances ensure that potential customers can find your business from multiple directions, attracting foot traffic or drivers who might otherwise miss it. It is common for customers to approach from different sides, especially in busy areas or via rear parking lots. Clear signage helps them locate the business quickly.
Clear signage also helps guide shoppers to the appropriate entrances, reducing confusion and the likelihood of unauthorized access to restricted areas. You may have invested in a front entrance sign that did not take advantage of your branding. In that case, the rear entrance sign lets you reinforce your branding and professional image, making the business look more established and credible. There are only upsides to placing building signs on the front and rear of your property.
A Custom Metal Frame Sign is an Excellent Option for Your Building Signage Needs
You have plenty of options. Examples include aluminum pan face signs, channel letters, and more. However, there are some advantages to metal frame signs that you simply cannot overlook. Durability is one example. Aluminum is highly resistant to weather, rust, and wear, making it ideal for long-term use in outdoor environments. This means that your sign will last longer and maintain its excellent appearance.
Part of the durability is the strength and stability of metal frames. They provide a solid, stable structure that withstands wind better than many other materials. Aluminum-framed signs look sleek and enhance your company's professional image. They also contribute to the customer's brand perception. We fully customize the metal in terms of size, shape, and finish. We can paint the framing or design it to align perfectly with your branding, adding to the sign's visual appeal.
Best of all, metal signs do not need a lot of maintenance. They are good options when you need a sign that will look great for a long time and do not want to worry about it. Find out more about your options. Call us today!
