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Last week, we discussed laser-cut acrylic letters that reflect Home Instead’s new logo and color palette. This week, we want to take a closer look at the company’s updated frosted door graphic in Somerset, NJ.

Why Brand With Multiple Signage Products?

The laser-cut acrylic letters we designed, produced, and installed for Home Instead went on the inside of the office, where they serve as lobby signs. The frosted door graphic we added next went on the glass panes of the entrance. Why do clients routinely request multiple signage products to reinforce brand awareness?

Recall and Recognition

Mixing interior and exterior signs is an excellent way to convey a brand message in multiple ways. Repetition via lobby signs, window graphics, wayfinding signs, and building markers helps customers remember and recognize the brand. 

Repetitive Touchpoints

Did you know that each signage product has a unique role in the presentation of your brand story? Exterior signs, such as door and window graphics, attract the attention of passersby and increase foot traffic at the same time. In contrast, interior signage, like lobby signs, focuses on building trust and reflecting the brand’s professionalism. 

A Unified Brand Story

Signage throughout your location features consistent fonts, display styles, and messages that are uniquely branded. Window graphics are visible from a distance, whereas the lobby provides a more immersive brand storytelling experience. Displaying multiple branding products improves the customer’s engagement with the brand.

Brand-Building With Frosted Window Decals

When you add a frosted door graphic in Somerset or anywhere else in North Jersey, you make your brand significantly more noticeable from the street. What would be otherwise plain glass is now becoming a brand-building powerhouse. You can display anything from logos and taglines to custom patterns. Because you opt for frosted vinyl, you do not block the incoming natural light. 

Additionally, a well-designed frosted window decal communicates an upscale aesthetic and professionalism. One of the reasons these signage solutions are so popular for offices, clinics, and studios is that they are versatile. They highlight the brand’s design elements while being budget-friendly. Moreover, window graphics support the cohesive brand message that drives recall and recognition. 

If we have piqued your interest in glass decals for building your brand, discuss your thoughts with our graphic artist. We are happy to assist you with a new design that is sure to catch the attention of passersby. Call us today!