Summit Medical Group prides itself on its patient focus and high-quality care. In business since 1919, the clinic recently contacted our sign shop to request the design, production, and installation of interior channel letters and a monument sign in Summit, NJ.
An Elegant Lobby Needs an Elegant Sign That Combines Branding with Eye Candy
When you enter the facility, you cannot help but be wowed by the reception space. It features a carefully color-coordinated rock wall that combines a variety of different brown tones. Moreover, the hardwood flooring and brown-infused rug call for a sign that will tie together the different hues.
The client determined that nothing gets the attention of the patient like a well-lit sign. Therefore, we designed scaled-down channel letters that spell out the clinic's name. For the logo portion of the display, we maintained the brand-centric colors. However, with a nod to the backdrop's brown tones, we muted the colorful nature of the design somewhat.
Now, when the sign turns on, the illumination reflects off the background. Due to the nature of the wall's installation, it creates an attractive – slightly scattered – halo.
Brand-Centric Monument Sign Addresses Drivers and Pedestrians
The client also requested the design, production, and installation of a monument sign. We placed it strategically near the side of the road but left enough room for pedestrians to walk by safely. This sign is a dual-tone product that features a light beige top and reddish-brown bottom.
Our technicians put together dimensional letters that feature the company's name and logo with the exact measurements and spacing you see online for the letters. Moreover, you will notice the bold color display of the corporate symbol. This brand-focused display is an excellent wayfinding tool that mimics the clinic's online presence for easy name recognition.
Interior and Exterior Signs Combine for Wayfinding and Branding Purposes
Investing in signs that catch the consumer's attention is a tremendous step toward generating name recognition and brand awareness. Is it possible to play around with the brand mentions a little? Sure! Notice how the client's lobby sign is an excellent rendition of the corporate persona, but the monument sign embraces its full branding. This example highlights that a skilled sign designer can work with any space you have to create signage that works.
Does Your Office, Clinic, or Store Need Interior Channel Letters and a Monument Sign in Summit, NJ?
Our technicians want to help! Do you already have a chosen font and color palette for us to work with? We will incorporate them into the design of the product. Do you need help putting together a corporate persona for a rebranding or perhaps a new business? We can help you with this aspect of the project as well.
No matter where you are at, discuss your next sign project with our specialists. In fact, invite us out for a site survey, which enables us to take measurements, suggest design details, and begin sketching the best signage solutions for your unique setting. Call us today!
