Last week, we talked about the Twin Towers at Metro Park West, where we added acrylic ADA signs and custom-painted floor numbers. Today, let’s talk about the importance of color matches and what happens when a sign shop gets it wrong – even if it is just a little wrong.
Color Psychology Proves That Details Matter
Red is a color associated with both positive and negative emotions. White is associated with relaxation, while gray may lead to feelings of disappointment. That said, there is more to the colors than meets the eye. Experts differentiate color details not just by tone, but also by “lightness, saturation, and hue.” For a business that uses specific color palettes for branding, it is critical to get these details right consistently.
Color Mismatches Make Your Brand Look Unprofessional
Everyone knows the red color that Coca-Cola uses. You most likely have also seen the brand’s reds in retail advertising posters; occasionally, these colors do not match because the signage is outdated. For example, constant sun exposure or water damage can make an advertising poster’s colors look washed out. You still recognize the brand. It just does not match perfectly. It can make the advertising look sloppy. Sure, customers still remember the brand, but they assign a certain feeling toward it when they notice mismatches.
We Help Your Brand Display With Consistent Color Renditions
The project we did for the Twin Towers was a good example of creating a full color match. We did the initial project back in 2021. When we recently tackled the new signs, the colors had to match exactly what we had done years ago. Let’s take a closer look at how our team makes these color matches.
For starters, we keep your specs on file. So, when you come back and need more signage sometime in the future, we will pull up the details and get the color to look precisely right. For first-time clients, we create color matches using Pantone values, CMYK codes, and/or RGB/HEX codes.
Additionally, did you know that different materials handle color differently? Red on metallic panels looks different from the red on clear acrylic. Therefore, our technicians make up for these subtle differences to keep your branding identical across vinyl window graphics, acrylic indoor signs, metallic outdoors signs, and vehicle wraps.
Franchises Understand Why a Perfect Color Match is a Must
When you enter a convenience store on the West Coast, you see the same color for Coca-Cola as you would see on the East Coast. This type of color match makes a brand look universal. While Coca-Cola is a big brand, your brand can look just as big with consistent colors in your signage and advertising.
We want to help with that. Call us today to schedule a design appointment!
