Could your business benefit from halo lighted signage in Summit, NJ? Why do more and more companies invest in halo LED signs? Your halo illumination questions – answered!
What is Halo Signage?
In simplest terms, halo-illuminated signage is the opposite of front-lit channel letters. The light escapes through the back, reflects off the wall, and bathes each style element in a soft glow. You can control the strength of the lighting by selecting the length of the standoffs we use to mount the letters. LEDs are typically white, but we also use colorful LEDs that are ideal for reinforcing your brand palette or creating a visual counterpoint to the letters.
The Anatomy of Halo Lighted Letters
When we fabricate channel letters, we either close off the front with acrylic for front-lit signs or place acrylic on the back for halo sign lighting. We paint the letters’ aluminum shell in the color that suits your branding.
Your Options When Selecting Reverse-Lit Channel Letters
So far, we have discussed the most common construction elements of halo-lighted letters. They include the aluminum letter shell and the acrylic panel that closes the back. However, there are plenty of opportunities for customization. Which choices could you make when opting for halo-lit signage?
- Letter depth. The thickness of the letters is directly tied to their shadow effects. Typical depths range from two inches to five inches. The deeper the letter, the stronger the halo effect.
- Material and finish. Aluminum is the most commonly used material because it is lightweight and resists rust. That said, you might also opt for stainless steel, bronze, or brass. Moreover, the painted finishes could be matte or glossy, which is another way of underscoring your brand message.
- LEDs. White lighting is standard, but do you prefer a warm, cool, or neutral white? Colors are also available. But did you know that you can also choose color-changing LEDs, preprogrammed dimming, and overall brightness levels?
Case Study: The RealReal
We have already discussed the blade sign we put together for The RealReal. Today, we’ll take a close look at the store’s halo lighted signage in Summit. For the installation, the client opted for a backer panel mount with a bright white surface. It creates a perfect color contrast with the black letters. Our technicians adjusted the halo’s size by creating a greater distance between the panel and the backs of the letters. The finished product is attractive and suits the upscale branding the client was looking for.
Explore Reverse Lit Channel Letters for Your Store or Office
Is your current building sign doing an excellent job of reflecting your branding? Perhaps halo-illuminated channel letters are a better choice. Or, if you already have halo-lit lettering, are you satisfied with the options you selected? Let’s talk about it. Call us today!
