In order to have a comprehensive and consistent signage system in place, property or facility managers will often create a series of signage design guidelines to provide a sort of blueprint for how all future markers should be designed and installed. Often times, building managers will come to us with design guidelines and ask for our help. At The Sign Center, we have the experience to follow these guidelines and do the job right.

What Are Signage Design Guidelines?

Signage design guidelines North Jersey businesses set forth usually relate to making your space easier for visitors and workers to use. Designers will use these guidelines as they are creating signage for a space. These specifications are often arrived upon after a fair amount of research as well as surveying those who will likely use the facilities.

Does this all sound kind of vague? Are you ready for examples? Here are some common principles found in signage design guidelines:

Use Irregular Sizes and Shapes

Since the eyes typically scan an area for visual cues, you can catch attention with weird sizes and shapes. These kinds of signs usually stand out.

Include More In-Depth Signs in Waiting Areas

Visitors to your building may have to spend a good deal of time in a waiting area. Their eyes will be looking for a distraction. Signage that goes in-depth into your company’s history or details about products or services will serve this purpose and help build your brand.

Signs Must Be Easy for Someone to Read while Walking

Use short messages and clean fonts. Clients typically do not want to stop and read a sign. They want to keep moving. Simple signs will give them the information they need in a hurry.

Less Is More

This goes hand-in-hand with the above guideline. If there are too many messages that take too long to read, customers are unlikely to read any of them. Brevity is important.

Keep Signage at Eye Level

Rather than having to search for markers, visitors should be able to naturally see signs in their sightline. This is intuitively where they will look.

Be Consistent

Names for destinations and departments should always be consistent on graphic elements and signs both inside and outside of your building. In addition, when sign types are handled in a consistent manner, users will be more likely to trust the information they are presented with. Plus, it can improve branding and draw the eyes.

These are all just examples of course. Each building, space, or business will have their own principles that are more appropriate for their needs. Some instructions are more in-depth and include precise measurements and color requirements. Others are just one page long and broader in their scope. Or, maybe you have no idea where to start with creating your guidelines. No problem! We can work with you to help with your signage design guidelines in North Jersey.

Are you ready to work with a full service sign shop that can produce markers that are made exactly to your specifications? If so, contact The Sign Center today for a free consultation and quote!

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