Wayfinding is a significant concern for customers and patients. Directory signs help those coming to see you find their way around the property. Do you have directories that support navigating your space? How do you know? Your questions—answered!
Do You Need Directories? Yes!
Customers may not return to your location if they cannot find their way around. First-time visitors feel stressed if they have difficulty finding the right building, floor, or office number. Take away the frustration with high-quality directory signs; the customer will feel at ease and likely become a repeat consumer.
One Size Does Not Fit All – Choosing the Right Directory Signs for Your Location
It will be difficult for you to look at your location with the eyes of a first-time visitor. Our team wants to help. During a site survey, our technicians will identify areas where a directory makes sense, contributes to active wayfinding, and aesthetically fits in with the interior and exterior design.
As a general rule of thumb, there are four types of directories.
- Outdoor directories. Welcome visitors to your location. They may be part of your monument sign or set up in your parking area to help drivers navigate to your front door.
- Building directories. On properties with multiple buildings – examples include hospitals and schools – the building directory is a necessity. Help visitors find not just the correct department but start by letting them also locate the right building.
- Venue directories. When first-time visitors enter the building, how do they find the department they are looking for? Remember that they may also need help locating an individual or an office number.
- Temporary directories. When you host special events, use temporary directories to guide visitors. Put these up outside and inside. Their goal is to guide everyone to the one venue where the event takes place.
Constructing a Contemporary Directory Sign That Fits in Your Budget
Excellent wayfinding signage does not have to break the budget. In fact, our team specializes in designing, producing, and installing directories that look great and save you money.
Let’s start with the material selection. Durability is critical. We recommend using metal, metal composites, or acrylic. Metal is the best option for signs that must comply with the Americans with Disabilities Act (ADA). It lasts a long time and cleans up easily, making it ideally suited for being touched.
When your interior allocation of offices and suites changes, choose a directory setup that lets you insert and remove tabs. You can continue to use the branded base directory but can make changes and keep it up to date. Remember to choose your display locations with care. We recommend placing wall directories opposite entrances, near elevators, and outside stairwell doors. Outside directory signs can go into the parking lot as A-frames or post and panel signs.
Work with our specialists to determine the best directory locations, learn about your wayfinding needs, and discuss the options available to you. Call our shop today!
