Several years ago, our team assisted Charley’s Aunt eatery with a building signage upgrade. The client switched out older three-dimensional letters with a more contemporary set of 3D letters on a custom-cut high-density urethane (HDU) board. This carved sign with metal letters looks excellent and suits the brand’s expression. Recently, the client asked our team to install a second sign, following the same design, that would underscore the restaurant’s longevity in the business.
Cast Metal Letters on a Painted Backer Panel Amplify the Brand Story
Charley’s Aunt was founded in 1966. Since that year, the client’s business has been a vibrant member of the local business community. Over the decades, the restaurant has catered countless events, offered comfort foods, and hosted numerous special occasions. Advertising its longevity in the niche is an excellent method for telling a part of the brand story on the facade.
The wording says, “Est. 1966.” Our technicians prepared a backer panel carving HDU to look like the panel we used for the building sign. Because HDU and cast metal are exceedingly durable and weatherproof, the new sign looks like it was installed on the same day as the building sign. The combination of the two building signs makes a great first impression.
Why Our Customers Love Cast Metal Letters and Numerals
Cast metal is economical, allows for various finishes, and lasts long. It allows for the creation of signs that you can put on your facade and then forget about. These 3D letters do not need extensive maintenance but will maintain their good looks for decades.
Another reason many clients favor cast metal over flat-cut metal is the look and feel of the dimensional design they allow for. Look closely and notice the rounded fronts and corners you cannot usually achieve with standard flat-cut metal. These added textures heighten the 3D appeal. Choose aluminum or bronze for these projects.
Although the regular metallic finish looks great, some clients have taken advantage of customization opportunities, such as patinas that mimic aging or polished surfaces. You might have these letters placed on your facade or opt for a backer panel as this client did.
Building Your Brand with Cast Metal Letters in Chatham and Surrounding Areas
How can our team assist you with building your brand? Cast metal is ideally suited for creating signs and numerals. We can also use the material to make lobby signs. Our technicians recommend shaping the letters in your company’s font. The color may remain metallic. That said, we can also paint the letters to reflect your corporate palette more closely.
If we have piqued your interest in discovering more about cast metal letters, we want to help. Call us today to discuss your next project!
