All you have to do is get customers to cross the threshold of your storefront, and you are all set, right? Your products and services will just sell themselves, correct? Not likely. In order to get consumers to loosen their purse strings, you need to get them in the buying mood. Plus, they have to trust you. Beacon Jewelers recognized this, so they contacted the friendly experts at The Sign Center for acrylic letter lobby signs for jewelry stores in North Jersey.
A Little About Beacon Jewelers
Located on Maplewood Avenue in Maplewood, Beacon Jewelers has been serving New Jersey since the early 1970s. They specialize in precious metal jewelry and precious stones. They also provide services like jewelry cleaning, fittings, appraisals, and more.
When a business that has been providing such a valuable service to our community for so many years came to us for focal wall signs for jewelry stores in North Jersey, we were honored. They wanted us to help build their brand and welcome customers to their storefront. After listening to their vision, we came up with some recommendations that fit their budget. For this project, we started with a clear acrylic panel to which we applied acrylic letters that were painted gold colored to evoke their products.
We worked with Beacon’s hours to install the new sign at a time that would cause the least disruption to business. In the end, they were pleased with the finished product.
Why You Need Lobby Signs
If you have customers that come into your lobby area, you must have signage that sets the stage for their experience. The lobby sign should be made of materials that exude an environment of understated elegance and formality when the visitor expects formal treatment, as was the case with Beacon. If the business is more about producing state of the art technology, the marker needs to demonstrate that.
One of the main reasons North Jersey businesses contact us is for custom lobby signs. We help companies define their brand identity in a sign that exemplifies their longevity in the trade, commitment to customer service, forward thinking attitude, and any slogan or motto that is important for their public image.
Materials are a key consideration. Some popular options are:
- Wood or Stone – Any office setting that is striving for an earthy look will benefit from natural materials. Wood and stone are ideal for wellness spas, alternative healing clinics, and similar enterprises.
- Metal – Businesses with a long history in their industry will want markers made from aluminum or other alloys.
- Acrylics and Vinyl – Acrylic and vinyl signs fit right in, whether you run an office with a traditional setting or opt for a minimalist design.
- Foam – Foam is an affordable material for companies on a tight budget that still want to have striking interior signage.
Are you ready to brighten up your lobby with a marker that demonstrates your company culture? If so, contact The Sign Center today for a free consultation and quote on lobby signs.
