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In healthcare, where every detail matters, the impact of a welcoming environment cannot be overstated. One such crucial detail is often overlooked: the lobby sign. What do you know about this signage solution? Your local sign company has the details.

Case Study: Lizzack Family Dentistry

While seemingly mundane, a custom wall-mounted lobby sign in NJ uniquely transforms the ambiance of a doctor's office. In this way, it offers benefits that extend far beyond mere aesthetics. From fostering trust and credibility to enhancing patient experiences, custom lobby signs play a pivotal role in shaping the perception of healthcare facilities.

When our team had the opportunity to work with Lizzack Family Dentistry in Fair Lawn, the client determined to make a great first impression with an acrylic lobby sign. We used frosted acrylic and back-painted it. Next, we added gold leaf and vinyl graphics to the panel's front. The result creates a gorgeous three-dimensional custom acrylic sign that is elegant and perfectly suits the location. In keeping with the color palette, we used gold standoffs to mount it.

First Impressions are Lasting Impressions in the Healthcare Field

Custom lobby signs are the initial point of contact between patients and medical professionals, setting the tone for the entire visit. A well-designed sign exudes professionalism and competence, instilling a sense of trust and confidence in patients from the moment they step through the door. This trust is invaluable for doctors, as it forms the foundation of a positive patient-provider relationship.

Moreover, custom lobby signs offer doctors a unique opportunity to showcase their brand identity and differentiate themselves from competitors. Doctors establish a distinct visual identity that resonates with patients by incorporating logos, colors, and fonts that reflect their practice's persona. 

Beyond Branding Inside the Lobby

Well-designed signage improves wayfinding. This is particularly important when multiple offices are doing business at one location. Understand where patients may feel disoriented or overwhelmed. Use signage that matches the lobby sign for wayfinding products that give clear directions and identify key areas such as waiting rooms, examination rooms, and restrooms. 

From a practical standpoint, investing in custom lobby signs in NJ is a cost-effective way to enhance a doctor's office's overall appeal and functionality. Unlike other forms of advertising or marketing, such as print or digital media, lobby signs have a one-time cost with minimal ongoing maintenance requirements. 

How does your lobby look? Do you have a sign that works well? Are there elements that we could help you to improve? Discuss your thoughts with our graphic artist. Contact us today!