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Wayfinding and branding assistance combine when you select customized directory signage in Berkeley Heights, NJ. It helps patients and visitors to quickly locate the desired office or department, which is critical in multi-tenant buildings. Let’s take a closer look at what this looks like.

Case Study: The Suburban Eye Institute

The Suburban Eye Institute has been helping patients see clearly for over 70 years. When the client needed a budget-friendly clinic directory suitable for mounting on the building, they discussed their requirements with our team. Our graphic artist suggested a directory board with changeable panels. We selected a white and black design because it looks elegant and maximizes the readability of the information from a distance. 

At the top of the building directory sign is the Suburban Eye Institute’s name and logo. This panel is larger than those spelling out the names of attending eye doctors. When you look at the building directory from the side, you notice that the top panel is carved, whereas the other panels are printed. Moreover, the panels create a visually appealing three-dimensional effect. The finished directory sign complements the font and color display of the building sign.

What Professional Directory Signage in Berkeley Heights and Other Cities Does for Your Business

A well-designed, customized directory makes a professional first impression. It communicates to prospective customers or patients that your facility is professional, credible, and organized. Additionally, the directory provides an opportunity to enhance your brand’s visibility. By the way, a centralized directory reduces the need for displaying multiple signs to communicate the same information. It makes your business location’s visual setting clean and uncluttered.

Which Type of Directory is Right for Your Location?

For healthcare facilities that span multiple floors, interior floor directory signs are essential. They break down the different departments by floor, which assists visitors with their initial wayfinding decisions. Some clients have achieved excellent success with window-mounted directories that adopt a similar approach to those of other buildings on the same property. 

Where to Display Your Customized Directory Signage

You are looking to improve your visitors’ experience. The goal is for the individual to find their desired location without needing assistance. It is a small thing, but it significantly enhances the overall visitor experience. Concurrently, it reduces the workload for your staff member, as visitors no longer need to ask for directions. 

Placing directories on building fronts, opposite entrances, and near elevators and stairs makes the most sense. In some cases, clients have opted for additional movable signage such as A-frames. They are ideal for use during grand openings, renovations, or when a department is relocating. 

Let’s talk about it some more. Call us today to learn more about your options!