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Our team frequently works with clients who are undergoing a rebranding. The latest example is the Jersey Aquatic Center at 629 Central Avenue in New Providence. They updated their logo but did not want to buy a new sign. Could we help them? You bet!

Rebranding a Monument Sign With a New Sign Face

The client’s previous logo looked very close to the new design. However, there are marked color and font differences. They make it easier to see the signage and create an eye-catching contrast. We inspected the monument sign’s structure and found that it was in excellent shape. Therefore, we could redo the sign face and the molding to install the new product. It looks great, saves the client money, and ensures brand consistency. 

Making Any Changes to Your Brand Calls for Sign Changes

And making these changes should be done sooner rather than later. Whenever you alter the look of your branding, it is critical to cohesively introduce the change to the consumer. Changing signs inside but not on the outside can be a mistake because it dilutes your branding. We have already assisted numerous clients with rebranding in Madison and other locations throughout New Jersey.

Our graphic artist will gladly collaborate with your team to create a new look and plan your signage strategy. Conversely, if you already have the new specs on hand, we can manufacture and install the new signs directly. No project is too large or small. A case in point is the rebranding for several Citizens Bank branches we undertook. 

What is a Rebranding? Exactly?

Have you rebranded? Have you made some tweaks to your logo that do not necessarily call for a complete sign redo? In simplest terms, rebranding is the process of changing the image, identity, or perception of your company, its products, or services. You might make changes to the name, logo, design, messaging, or overall brand identity to appeal to a new target audience. Others want to stay relevant in a changing market or shift public perception.

Rebranding can be partial, focusing on specific brand elements, or complete, where a business undergoes a total transformation. You might update a logo’s colors, change them altogether, or create a new logo. Maybe you are making changes to your font that is no longer relevant in today’s marketplace. 

Because branding differentiates your company and sets it apart from the competition, it is critical to update an outdated image, correct negative associations, or signal a shift in direction or values with signage solutions. Displaying signs with different brand presentations confuses customers. Therefore, changing signage quickly and in one go whenever possible makes sense.

Call our team today to learn more about your options!