Who takes care of the New Jersey Devils’ dentistry needs? The Dental Studio! To illustrate this new relationship, the client recently asked us to design, produce, and install dental clinic signs in its New Jersey offices.
New Clinic Signs to Underscore Changes and Exciting News
The client asked us to visit their Westfield and Summit offices for this project. They wanted to add vinyl letters to existing door lettering that spell out “Family owned since 2016.” Our graphic artist selected the font and color palette to match the existing letters perfectly.
The second sign outlines the new relationship with the New Jersey Devils Hockey Team. For this sign, we used an acrylic panel treated with frosted vinyl. Next, we added the client’s logo to the team’s. Lettering announces that this clinic is the “Official Dental Partner of the New Jersey Devils.” Our installers mounted the plaques at both locations with brushed aluminum standoffs.
Stay Current With Consistent Signage Across Multiple Locations
We have previously discussed the importance of having the right signs for opening a clinic in North Jersey. This time, we want to emphasize the importance of consistent brand-centric signage across two or more locations. Our graphic artist matches your signage designs to fit in with already existing products. Moreover, we ensure that the fonts and colors are fully brand-centric.
What Happens When Signage Fails to be Cohesive Across Two or More Locations?
What makes brand cohesion so important? Let’s look at what can happen when you make a mistake here.
- Inconsistent brand identity. When signage in one or more locations varies in style, colors, fonts, or messaging, it weakens your brand’s identity. Customers find it harder to recognize the brand, and it reduces brand trust and recall over time. In contrast, cohesive signage reinforces the brand’s visual and emotional appeal, making it instantly recognizable across multiple locations.
- Reduced marketing impact. Inconsistent signage minimizes the effectiveness of your marketing efforts, which rely on a unified brand presentation. Promotions, store events, or campaigns fail to align with your brand’s core message.
- Diluted brand loyalty. A cohesive look across multiple locations helps create a strong, familiar image that fosters customer loyalty. When each location has a different look, customers feel less connected to the brand, which affects repeat visits and loyalty over time.
Clearly, standardized, cohesive signage reinforces a strong, memorable brand that your customers trust, improving their experience and supporting long-term loyalty. Whether you need dental clinic signs in New Jersey or are considering signage for any other type of business, we can help.
Contact us today to schedule a design appointment!
