Customers trust Financial Resources Federal Credit Union with loans, youth savings programs, and investments. Its popularity has enabled FRFCU to open branches in Somerset, Bridgewater, Flemington, Hillsborough, Green Brook, and Jerseys City. And even though the credit union has a high level of brand recognition, the company hired The Sign Center to design, produce, and install all its branch door graphics in New Jersey to create a standardized look.
Developing a Brand Standard
Advertising agencies have perfected the science of building a brand. An integral element is the design of standardized visual elements. For this client, this meant updating the doors with a standardized graphics product to advertise hours of operation. After consulting with the client, our graphic artist created the standardized design to include three elements.
- Corporate persona. Each door now features the credit union’s logo, name, and tagline. They display with the same font. We did adjust the sizing to be suitable for each of the six doors.
- Grid pattern. For the hours of operation, our graphic artist devised a grid pattern that helps customers understand the hours for the lobby, drive-up windows, and ATMs.
- Customization. The advantage of the grid is the option of customizing the display. In this case, customization involved the name of the branch as well as the actual hours of operation.
The Professional Installation of Window Graphics
Our technicians are well-versed in the installation of vinyl window graphics. Whether they involve frosted and etched privacy vinyl or a customized door graphic, we prepare the surfaces with a thorough cleaning. Next, we double-check the measurements to install the products at the required height. The final step is the careful installation that guarantees the absence of bubbles and premature peeling.
When clients seek to protect their investment in window and door graphics, we recommend the addition of an anti-graffiti laminate. While not needed at these locations, it could be an excellent option in other venues. Should your graphics become defaced with a permanent marker or spray paint, you can clean it up quickly with little more than a little solvent and a soft cloth.
How to Boost Brand Recognition for Your Business
Developing a standard window graphic for your doors is a great first step. It welcomes the customer in the same way, no matter where they seek your products or services. However, other aspects factor into your brand development as well. A good example is the use of color. One of the most common mistakes we see in our day-to-day operations is the selection of mismatched colors when ordering signs.
The Sign Center specializes in creating perfect color matches. We work with your specs, which guarantees that a sign you add to your lineup today has the same color composition as the product you commissioned a year ago. It is critical to understand that even minute deviations from the color code can create a display that does not work well for developing brand recognition.
Whether you need building signs, lobby signage, or branch door graphics in New Jersey, we can help. Call us today to discuss your next project!
