What’s the first thing a customer or visitor feels when they arrive at your facility? In many cases, it’s probably uncertainty. If they’ve never been there before and don’t know the layout of the premises, if they’re unfamiliar with your company and services and don’t know whom to see, they're strangers in a strange land. Unless, they’re met by concise signage. You want to leave customers and clientele with a lasting first impression—but it shouldn’t be confusion
Lobby signs, wayfinding, directional signage, branding—these are all tools to identify locations, direct the flow of people, and make a visual statement about your company. Lobby signs do more than merely establish a place name. Psychologically, they endow your brand with both prominence and positioning, creating the perception of a stable company with permanence and reliability. Elements of an effective lobby sign are as varied as their application: Lobby signs can be simple or elaborate, inspired or purely functional, yet still enhance the aesthetics of the building’s interior.